Data protection

Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data will have no consequences. This applies only insofar as no other information is given in the following processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.

Server log files

You can visit our websites without providing any personal information.

With each access to our website, usage data is transmitted to us or our web host / IT service provider by your internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the accessed page, the date and time of access, the IP address, the amount of data transferred and the requesting provider.
The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in ensuring the trouble-free operation of our website and to improve our offer.

Collection and processing of applications by email

Website visitors who are interested in open vacancies advertised on our website can apply by email. In this process, we collect your personal data only to the extent provided by you. This includes your contact details (e.g., name, email address, phone number), information about your professional qualifications and education, information about professional training, and performance-specific evidence.

The data processing serves the purpose of contacting you and deciding on the establishment of an employment relationship with you. The provision of data is necessary to carry out the application process. Failure to provide data will result in the inability to carry out the application process. The processing of your personal data is based on Art. 6 para. 1 lit. b GDPR in conjunction with Section 26 para. 1 BDSG for the purpose of carrying out pre-contractual measures (completion of the application process as initiation of an employment contract).

If you have given us your consent to process personal data for inclusion in our applicant pool, e.g., by ticking a checkbox, the processing is based on Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until withdrawal.

If special categories of personal data within the meaning of Art. 9 para. 1 GDPR are requested from applicants during the application process, such as information on the degree of severe disability, this is done on the basis of Art. 9 para. 2 lit. b GDPR, so that we can exercise the rights arising from labor law and the law of social security and social protection and fulfill our corresponding obligations.

We store your personal data for as long as this is necessary for the decision regarding your application. Your data will then be deleted at the latest after six months, unless you have consented to further processing and use. If an employment relationship arises after the application process, the provided data will be further processed on the basis of Art. 6 para. 1 lit. b GDPR in conjunction with Section 26 para. 1 BDSG for the purpose of carrying out the employment relationship and subsequently transferred to the personnel file.

WhatsApp Business
If you contact us for business purposes via WhatsApp, we use the WhatsApp Business version of WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "WhatsApp"). If you reside outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).
The data processing serves to process and answer your contact request. For this purpose, we collect and process your mobile number stored on WhatsApp, if provided, your name, and other data to the extent provided by you. We use a mobile device for the service, in whose address book only data of users who have contacted us via WhatsApp is stored. Thus, no personal data is transferred to WhatsApp without your prior consent to WhatsApp.
Your data will be transmitted by WhatsApp to servers of Meta Platforms Inc. in the USA. For the USA, an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists. Meta Platforms Inc. has certified itself under the TADPF and thereby committed to complying with European data protection principles. If the contact serves to carry out pre-contractual measures (e.g., advice on purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is based on Art. 6 para. 1 lit. f GDPR due to our predominant legitimate interest in providing quick and easy contact and in answering your request. In this case, you have the right to object at any time, on grounds relating to your particular situation, to processing of personal data concerning you based on Art. 6 para. 1 lit. f GDPR.
We only use your personal data to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Further information on terms of use and data protection when using WhatsApp can be found at https://www.whatsapp.com/legal/#terms-of-service and https://www.whatsapp.com/legal/#privacy-policy.

Customer Account Orders

Customer Account
When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Collection, processing and disclosure of personal data for orders

When placing an order, we only collect and process your personal data to the extent necessary to fulfill and process your order and to handle your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that a contract cannot be concluded. The processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR and is necessary for the fulfillment of a contract with you.

Your data is transferred, for example, to shipping companies, dropshipping/fulfillment providers, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly adhere to legal requirements. The scope of data transfer is limited to a minimum.

Your data may be transferred to and processed in third countries outside the EU, in particular to Canada and the USA. For Canada, an adequacy decision from the EU Commission exists. For the USA, an adequacy decision from the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to the EU Commission's standard contractual clauses.

Advertising

Use of the email address for sending newsletters
We use your email address to send you information and offers via newsletter, provided you have expressly consented to this. The data processing serves exclusively the purpose of advertising. For this purpose, we process your email address and, if applicable, other data that you voluntarily provided when registering for our newsletter.
The processing is based on Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time, without affecting the legality of the processing carried out on the basis of the consent until revocation.
You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list. Despite removal from the mailing list, we may continue to store your email address in a so-called blacklist to prevent you from receiving newsletter emails from us in the future. This storage is based on Art. 6 para. 1 lit. f GDPR from our and your legitimate interest in preventing the renewed use of your email address for sending our newsletter. You have the right to object at any time, on grounds relating to your particular situation, to this processing of personal data concerning you.

Use of the email address for sending direct advertising
We use your email address, which we received during the sale of goods or services, for the electronic transmission of advertising for our own goods or services that are similar to those you have already purchased from us, unless you have objected to this use. The provision of the email address is necessary for the conclusion of the contract. Failure to provide the email address means that a contract cannot be concluded. The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising your right to object can be found in the imprint. You can also use the corresponding link in the advertising email. No costs other than the transmission costs according to the basic rates will be incurred for this.

Shipping service provider       ERP system

Disclosure of email address to shipping companies for information on shipping status
We share your email address with the shipping company as part of contract processing, provided you have expressly consented to this in the order process. The disclosure serves the purpose of informing you about the shipping status via email. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us or the shipping company, without affecting the legality of the processing carried out on the basis of the consent until revocation.

Use of an external ERP system
We use an ERP system for contract processing within the framework of order processing. For this purpose, your personal data collected during the order is transmitted to
plentysystems AG, Johanna-Waescher-Straße 7, 34131 Kassel.

The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is carried out on the basis of Art. 6 para. 1 lit. b GDPR.

Payment service provider       Credit check

Use of PayPal
We use the payment service PayPal from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the payment service. By selecting and using payment via PayPal, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.

All PayPal transactions are subject to the PayPal Privacy Policy. You can find this at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Use of PayPal Plus

We use the payment service PayPal Plus from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. Data processing serves the purpose of being able to offer you payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, or direct debit via PayPal, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the chosen payment method. This processing is based on Art. 6 para. 1 lit. b GDPR.

For individual payment methods such as credit card via PayPal, or direct debit via PayPal, PayPal reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies. For this purpose, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received about the statistical probability of a payment default for a balanced decision regarding the establishment, execution, or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated based on scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests are taken into account in accordance with legal provisions. Data processing serves the purpose of credit assessment for the initiation of a contract. Processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in protection against payment default when PayPal makes advance payments.

You have the right to object to this processing of your personal data based on Art. 6 para. 1 lit. f GDPR at any time for reasons arising from your particular situation by notifying PayPal. The provision of data is necessary for the conclusion of the contract with the payment method you have chosen. Failure to provide this data will result in the contract not being able to be concluded with the payment method you have chosen.

Use of PayPal Express
We use the PayPal Express payment service from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. Data processing serves the purpose of being able to offer you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, location of your device) when you access the website. Cookies may also be used for this purpose. Cookies enable your browser to be recognized.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.
By selecting and using PayPal Express, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the chosen payment method. This processing is based on Art. 6 para. 1 lit. b GDPR. Further information on data processing when using the PayPal Express payment service can be found in the corresponding privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.

Use of Klarna Payment Options

We use the payment service of Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; "Klarna") on our website. By selecting and using payment via Klarna, the data required for payment processing is transmitted to Klarna in order to fulfill the contract with you using the chosen payment method. This processing is based on Art. 6 para. 1 lit. b GDPR.

Cookies may be stored here, which enable your browser to be recognized. The data processing that takes place as a result is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a customer-oriented offering of various payment methods. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.

"Pay Later" (invoice), "Pay Now" (payment by direct debit, credit card, instant transfer), "Financing" (installment purchase)

For individual payment methods such as "Pay Later" (invoice), "Pay Now" (payment by direct debit, credit card, instant transfer), "Financing" (installment purchase), Klarna reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies.

For this purpose, Klarna transmits the personal data required for a credit check, such as first and last name, address, gender, e-mail address, IP address, and data related to the order, to a credit agency for the purpose of identity and credit assessment and uses the information received about the statistical probability of a payment default for a balanced decision regarding the establishment, execution, or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated based on scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests are taken into account in accordance with legal provisions. Data processing serves the purpose of credit assessment for the initiation of a contract. Processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in protection against payment default when Klarna makes advance payments. You have the right to object to this processing of your personal data based on Art. 6 para. 1 lit. f GDPR at any time for reasons arising from your particular situation by notifying Klarna. The provision of data is necessary for the conclusion of the contract with the payment method you have chosen. Failure to provide this data will result in the contract not being able to be concluded with the payment method you have chosen.

Further information, in particular which credit agencies Klarna transmits your personal data to, can be found for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies and for Austria at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/credit_rating_agencies.

General information about Klarna for Germany can be found at: https://www.klarna.com/de/ and for Austria at https://www.klarna.com/at/. Your personal data will be processed by Klarna in accordance with the applicable data protection regulations and as stated in Klarna's privacy policy for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy and for Austria at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.

Use of Shopify Payments
We use the "Shopify Payments" payment service from Shopify International Limited (2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website. In this case, payment processing is carried out by the payment service provider Stripe Payments Europe, Ltd. (1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland; "Stripe"). Data processing serves the purpose of being able to offer you payment via the Shopify Payments payment service. By selecting and using an appropriate "Shopify Payments" payment method, the data required for payment processing is transmitted to Stripe in order to fulfill the contract with you using the chosen payment method. This processing is based on Art. 6 para. 1 lit. b GDPR.
Stripe reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies. For this purpose, Stripe transmits the personal data required for a credit check to a credit agency and uses the information received about the statistical probability of a payment default for a balanced decision regarding the establishment, execution, or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated based on scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests are taken into account in accordance with legal provisions. Data processing serves the purpose of credit assessment for the initiation of a contract. Processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in protection against payment default when Stripe makes advance payments.
You have the right to object to this processing of your personal data based on Art. 6 para. 1 lit. f GDPR at any time for reasons arising from your particular situation by notifying Stripe. The provision of data is necessary for the conclusion of the contract with the payment method you have chosen. Failure to provide this data will result in the contract not being able to be concluded with the payment method you have chosen.
Further information on data processing when using the Shopify Payments payment service can be found in Shopify's privacy policy at: https://www.shopify.com/de/legal/datenschutz.
Further information on data processing when payment is processed via the payment service provider Stripe can be found in Stripe's privacy policy at: https://stripe.com/de/privacy.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. If a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables unique identification of the browser when the website is accessed again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data contained therein. Already stored cookies can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.

You can find out how to manage (including disable) cookies in the most important browsers using the links below:

Chrome: https://support.google.com/accounts/answer/61416?hl=de
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies

Unless otherwise stated below in the privacy policy, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized again even after a page change.

The use of cookies or similar technologies is based on Section 25 (2) TDDDG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.

You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.

Analysis Ad Tracking Communication AI Tools

Use of Google Analytics 4
We use the web analytics service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
Data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities, and to provide other services related to website use and internet use to the website operator.
The following information may be collected, among others: IP address, date and time of page view, click path, information about the browser and device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices, and all other data Google has about you.

Your IP address is truncated by us on our own servers beforehand. Google thus only receives pseudonymized data.

Google uses technologies such as cookies, browser web storage, and tracking pixels that enable an analysis of your use of the website. The use of cookies or similar technologies is based on your consent pursuant to Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6 para. 1 lit. a GDPR.

The processing of your personal data is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

In this context, we also use the Google Signals service. Google Signals enables cross-device tracking. Your data can therefore be analyzed across devices if you have activated "personalized advertising" in your account settings and your devices are linked to your Google account. This makes it possible to recognize on which device you are looking for products and later return to complete purchases on another device, such as a tablet.

The cross-device reports created in this context contain only aggregated data. We thus receive statistics created solely based on Google Signals. To prevent data collection and storage by Google Signals across devices, you can deactivate the "personalized ads" function in your Google account settings. Further information can be found at https://support.google.com/ads/answer/2662922?hl=de.

More detailed information on data processing and data protection for Google Signals can be found at https://support.google.com/analytics/answer/7532985?hl=de.

We use the advanced implementation of Consent Mode. Even if consent is not given, user data is transmitted to Google in the form of "pings". These pings may include the following information: IP address to derive the IP country (IP address is not logged), date and time of the page view, URL of the visited pages, user agent, referrer URL (website from which our website was accessed), or information about triggering website events such as a conversion. Based on this information, Google models user data to enable a comprehensive usage analysis despite the refusal of consent.

The information generated about your use of this website is usually transmitted to a Google server in the USA and stored there. An adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. Google has certified under the TADPF and thus committed to complying with European data protection principles. Both Google and US government agencies have access to your data.

Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de.

Use of Shopify Statistics
We use the statistics and analysis functions of Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website as part of a commissioned processing. Shopify is an affiliated company of Shopify Inc. (151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
Data processing serves the purpose of analyzing this website and its visitors. For this purpose, data is stored for marketing and optimization purposes and provided in reports, analyses, and statistics. Among other things, the following device information is collected and processed: information about the web browser, the IP address, the time zone, and some of the cookies installed on your device. When you navigate the website, information about visited web pages or products, the referrer URL (website from which you accessed our website), as well as information about how you interact with the website, is also collected. For this purpose, technologies such as cookies, web beacons, tags, and pixels (electronic files for collecting information about how you navigate the website) are used.
Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. An adequacy decision of the EU Commission exists for Canada. An adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations comparable to those of the EU Commission's standard contractual clauses.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out on the basis of the consent until withdrawal.
You can find more information on data protection at Shopify at https://www.shopify.com/de/legal/datenschutz, information on the commissioned processing agreement at https://www.shopify.com/de/legal/dpa, and information on the cookies used at https://www.shopify.com/de/legal/cookies.

Use of the Meta Pixel

We use the Meta Pixel from Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Meta") on our website.

Meta and we are joint controllers for the collection of your data and the transmission of this data to Meta when the service is integrated. This is based on an agreement between us and Meta on the joint processing of personal data, in which the respective responsibilities are defined. The agreement can be viewed at https://de-de.facebook.com/legal/terms/businesstools. According to this, we are particularly responsible for fulfilling the information obligations according to Art. 13, 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations under Art. 33, 34 GDPR, insofar as a personal data breach affects our obligations under the joint processing agreement. Meta is responsible for enabling the rights of data subjects according to Art. 15 - 20 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the security of the service, and for complying with the obligations under Art. 33, 34 GDPR, insofar as a personal data breach affects Meta's obligations under the joint processing agreement.

The application serves the purpose of specifically addressing website visitors with interest-based advertising on the social networks Facebook and Instagram. For this purpose, Meta's remarketing tag has been implemented on the website. This tag establishes a direct connection to Meta's servers when visiting the website. This transmits to Meta's server which of our pages you have visited. Meta assigns this information to your personal Facebook and/or Instagram user account. If you visit the social networks Facebook or Instagram, you will then be shown personalized, interest-based ads.

The application also serves the purpose of creating conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag, as well as what actions are taken after being redirected to this website. However, we do not receive any information that allows users to be personally identified.

Your data may be transmitted to the USA. An adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. Meta has certified under the TADPF and thus committed to complying with European data protection principles.

The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out on the basis of the consent until withdrawal.
You can deactivate the "Custom Audiences" remarketing function here. Further information on the collection and use of data by Meta, on your rights in this regard and options for protecting your privacy can be found in Meta's privacy policy at https://www.facebook.com/about/privacy/.

Use of Google Ads Conversion Tracking
We use the online advertising program "Google Ads" on our website and, within this framework, conversion tracking (visitor action evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
If you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and thus do not serve for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Thus, there is no possibility that cookies can be tracked across Ads customers' websites.
The information obtained using the conversion cookie serves the purpose of creating conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that allows users to be personally identified. We use the advanced implementation of Consent Mode. Even if consent is not given, user data is transmitted to Google in the form of "pings". These pings may include the following information: IP address to derive the IP country (IP address is not logged), date and time of the page view, URL of the visited pages, user agent, referrer URL (website from which our website was accessed), or information about triggering website events such as a conversion. Based on this information, Google models user data to enable a comprehensive usage analysis despite the refusal of consent.
Your data may be transmitted to Google LLC servers in the USA. An adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. Google has certified under the TADPF and thus committed to complying with European data protection principles.

The use of cookies or similar technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out on the basis of the consent until withdrawal.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/

Use of Google AdSense
We use the AdSense function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. The data processing serves the purpose of renting advertising space on the website and targeting website visitors with interest-based advertising on these spaces. Through this function, personalized, interest-based advertisements from the Google Display Network are displayed to visitors of the provider's website. Google uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. An adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. Google has certified under the TADPF and thus committed to complying with European data protection principles. Google may transfer this information to third parties if required by law or insofar as third parties process this data on behalf of Google. Google will under no circumstances link your IP address with other Google data.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out on the basis of the consent until withdrawal.
Further information and Google's privacy policy can be found at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/

Use of Google Inc.'s remarketing or "similar audiences" function
We use the remarketing or "similar audiences" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The application serves the purpose of analyzing visitor behavior and visitor interests. To carry out the analysis of website usage, which forms the basis for creating interest-based advertisements, Google uses cookies. The cookies record website visits and anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously viewed product and information areas.
Your data may be transmitted to Google LLC servers in the USA. An adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. Google has certified under the TADPF and thus committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out on the basis of the consent until withdrawal.
Further information on Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/

Use of the Pinterest Tag
We use the Pinterest Tag from Pinterest Europe Limited (Palmerston House, 2nd, Fenian Street, Floor, Dublin 2, Ireland "Pinterest") on our website.
The application serves the purpose of specifically addressing website visitors with interest-based advertising on the social network Pinterest. For this purpose, Pinterest's conversion tag has been implemented on the website. This tag establishes a direct connection to Pinterest's servers when you visit the website. This transmits to the Pinterest server which of our pages you have visited. Pinterest assigns this information to your personal Pinterest user account if you are logged in to the social network. When you visit Pinterest, you will then be shown personalized, interest-based Pinterest Ads.
If you access our website via a Pin on the social network Pinterest, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, contain no personal data and therefore do not serve for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Pinterest and we can recognize that you clicked on the Pin and were redirected to this page. The information collected with the help of the conversion cookie serves the purpose of creating conversion statistics and thus optimizing our website. The following information, among others, can be processed: total number of users who clicked on one of our Pins and were redirected to our website, sub-pages visited on our website (e.g., category or product pages), search queries on our website, your shopping cart contents, completed transactions.
Your data may be transferred to the USA. There is an adequacy decision from the EU Commission for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Pinterest is not certified under the TADPF. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The use of cookies or comparable technologies is based on your consent pursuant to Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data is based on your consent pursuant to Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until withdrawal.
Further information on the collection and use of data by Pinterest, your rights in this regard and options for protecting your privacy can be found in Pinterest's privacy policy at https://policy.pinterest.com/de/privacy-policy.

Use of TikTok Pixel
We use the TikTok Pixel from TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland; “TikTok Ireland”) and TikTok Information Technologies UK Limited (6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom; “TikTok UK”) on our website. Both companies are jointly responsible for data processing (hereinafter “TikTok”).
The data processing serves the purpose of identifying and analyzing website access by our customers, as well as for better customer engagement by displaying targeted advertisements and evaluating the effectiveness of advertisements on TikTok. For this purpose, TikTok uses technologies such as cookies and pixels that enable your browser to be recognized. The following information, among others, can be collected and transmitted to TikTok: date and time of visit, information about the browser and device type you are using, screen resolution, IP address. TikTok can assign this information to your personal TikTok user account. Usage profiles can be created from the data collected in this way using pseudonyms. However, personal identification of users is not possible.
Your data may be transferred to third countries, such as the USA. For the USA, an adequacy decision from the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). TikTok is not certified under the TADPF. Data transfer to the USA and to third countries without an adequacy decision takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, viewable at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The use of cookies or similar technologies is based on your consent pursuant to Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data is based on your consent pursuant to Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until withdrawal.
Further information on data protection can be found at https://www.tiktok.com/legal/page/eea/privacy-policy/de and https://ads.tiktok.com/i18n/official/policy/controller-to-controller.

Use of Shopify Inbox
We use the live chat system Shopify Inbox of Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") within the framework of order processing. Shopify is an affiliated company of Shopify Inc. (151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The data processing serves the purpose of direct and efficient communication between you and us as the provider. For this purpose, data is stored and processed for the operation of the system and for the purpose of optimizing the service.
To operate the live chat system, cookies may be used that enable the recognition of the browser. The following information may be collected and processed: IP address and personal data provided by you when using the chat system.
Your data may be transferred to and processed in third countries outside the EU, in particular to Canada and the USA. For Canada, an adequacy decision from the EU Commission exists. For the USA, an adequacy decision from the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to the standard contractual clauses of the EU Commission.
The use of cookies or comparable technologies is based on your consent pursuant to Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data is based on your consent pursuant to Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until withdrawal.
Further information on data protection at Shopify can be found at https://www.shopify.com/de/legal/datenschutz and https://www.shopify.com/de/legal/dpa.

Use of "Shopify Network Intelligence"

We use the security and analysis function "Shopify Network Intelligence" from Shopify Inc., Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland, in our online shop. Shopify Network Intelligence is an automated system based on artificial intelligence. This system serves network security, fraud detection and optimization of shop performance.

Shopify Network Intelligence monitors network access and user behavior to detect and ward off fraudulent activities (e.g. credit card misuse, bot attacks) at an early stage. In addition, data for technical stability and performance analysis is used.

According to Art. 52 AI Act, we point out that you are interacting with an AI system. The responses generated by Shopify Network Intelligence may contain errors or be incomplete. Please critically review the content and do not rely exclusively on chatbot outputs for legally binding matters.

Shopify Network Intelligence helps us ensure IT security and fraud prevention, the availability of the online shop, and the analysis and optimization of shop performance.

Cookies are used for this purpose. The cookies enable the recognition of the internet browser. Your data may be transferred to Canada. For Canada, there is an adequacy decision from the EU Commission, which covers data processing by companies subject to the Personal Information Protection and Electronic Documents Act (PIPEDA). Shopify, headquartered in Canada, is subject to PIPEDA and is obliged to comply with the data protection principles of PIPEDA.

The use of cookies or comparable technologies is based on your consent pursuant to Section 25 (1) Sentence 1 TTDSG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data is based on your consent pursuant to Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until withdrawal.

Further information on data processing can be found in Shopify's privacy policy at https://www.shopify.com/de/legal/datenschutz

Plug-ins and Other

Use of Google Tag Manager
We use Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags, which are used to implement tracking and analysis tools, among other things. The data processing serves the purpose of designing and optimizing our website according to needs.
Google Tag Manager itself does not store cookies or process personal data. However, it enables the triggering of other tags that can collect and process personal data.
Further information on terms of use and data protection can be found here.

Use of Google reCAPTCHA

We use the reCAPTCHA service from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. The query serves the purpose of distinguishing between input by a human and by automated, machine processing. For this purpose, your input is transmitted to Google and further used there. In addition, the IP address and, if applicable, other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and may also be transmitted to servers of Google LLC in the USA. For the USA, an adequacy decision from the EU Commission is available, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and thus committed to adhering to European data protection principles.

The use of cookies or similar technologies is based on your consent pursuant to Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data is based on your consent pursuant to Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until withdrawal.

Further information on Google reCAPTCHA and the associated privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy.

Use of Google invisible reCAPTCHA
We use the invisible reCAPTCHA service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This serves the purpose of distinguishing input by a human or by automated, machine processing. In the background, Google collects and analyzes usage data, which is used by Invisible reCAPTCHA to distinguish regular users from bots. Your input is transmitted to Google and further used there. In addition, the IP address and possibly other data required by Google for the Invisible reCAPTCHA service are transmitted to Google.
This data is processed by Google within the European Union and may also be transmitted to servers of Google LLC in the USA. An adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. Google has certified itself under the TADPF and is thus committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until withdrawal.
Further information on Google reCAPTCHA and the associated privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html as well as https://www.google.com/privacy

Use of Google Maps
We use the function for embedding Google Maps on our website from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland, "Google").
The function enables the visual display of geographical information and interactive maps. When pages with embedded Google Maps are accessed, Google also collects, processes and uses data from website visitors.
Your data may also be transferred to the USA. An adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. Google has certified itself under the TADPF and is thus committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until withdrawal.
Further information on the collection and use of data by Google can be found in Google's privacy policy at https://www.google.com/privacypolicy.html. There you also have the option to change your settings in the privacy center, so that you can manage and protect your data processed by Google.

Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The data processing serves the purpose of uniform representation of fonts on our website. To load the fonts, a connection to Google servers is established when the page is accessed. Cookies may be used here. Among other things, your IP address and information about the browser you are using are processed and transmitted to Google. This data is not linked to your Google account.
Your data may be transferred to the USA. An adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. Google has certified itself under the TADPF and is thus committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until withdrawal.
Further information on data processing and data protection can be found at https://www.google.de/intl/de/policies/ and at https://developers.google.com/fonts/faq.

Data Subject Rights and Storage Period

Duration of storage
After complete contract processing, the data will first be stored for the duration of the warranty period, then taking into account legal, in particular tax and commercial law retention periods, and then deleted after the expiry of the period, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
In addition, according to Art. 21 (1) GDPR, you have the right to object to processing based on Art. 6 (1) f GDPR, as well as to processing for the purpose of direct marketing.

Right to complain to the supervisory authority
According to Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.

You can, among other things, lodge a complaint with the supervisory authority responsible for us, which you can reach at the following contact details:

Hessian Commissioner for Data Protection and Freedom of Information
Postfach 3163
65021 Wiesbaden
Tel.: +49 611 14080
Fax: +49 611 1408900 or +49 611 1408901
Email: poststelle@datenschutz.hessen.de

Right of objection
If the personal data processing listed here is based on our legitimate interest according to Art. 6 (1) lit. f GDPR, you have the right to object to these processing operations at any time with effect for the future for reasons arising from your particular situation.
After an objection, the processing of the data concerned will be terminated, unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or if the processing serves the assertion, exercise or defense of legal claims.

If personal data is processed for the purpose of direct marketing, you can object to this processing at any time by notifying us. After an objection, we will stop processing the data concerned for the purpose of direct marketing.

Last updated: 22.10.2024

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